Snapchat ‘s coverage has risen to 70% for 13 to 24-year-olds in the world’s most competitive sector for digital ad marketers. On Tuesday, the company will announce this information to shareholders at its first-ever investor meeting.
Marketers would flock to Snapchat to achieve their objectives. Through their tailored ads, it is reaching out to the audience of Gen Z users. This Snapchat Generation is also the category to which the company refers when acting on behalf of its owners.
It currently accounts for 40% of all global customers. It is approximately 80 percent for viewers over the age of 18. The inspiration for sharing the statistics with the shareholders came from Snapchat. On average, Snapchat users open the app 30 times a day. It is up to 2.4 times and will turn for those that have AR filters for trying goods. The organization plans to raise revenue by 50% annually over the next five years.
Snapchat claims that sales growth and the development of new ad technologies will help the company achieve its growth by 50% per year. Vertical video advertisements are also the primary source of income for this social media site. These will be interspersed among the users’ stories.
Visibility of Advertisements
Despite increasing the visibility of advertisements, Snapchat is searching for options to position ads in the network’s high-traffic areas. Snapchat would soon enable businesses to run advertisements on Snap Map and the upcoming Spotlight video app.
According to Jeremi Gorman, Snap Map has more than 35 million companies. When the latest advertising continues to come out, there are all the competent ad consumers. In the coming years, the organization claims it is well placed to profit from the virtual reality movement.
There are also several ways for Snapchat to gain a better foothold in the US digital ad market. Besides, the firm is reminding shareholders that it will take a single-digit percentage of digital ad sales in North America in return for allowing the company to purchase advertisements.