Many people feel that posting material anywhere other than their blog would be detrimental because it would divert attention to another platform. That is why, except for guest posting, many bloggers choose to stick to their sites and not publish material online.
On the other hand, blogging on LinkedIn will potentially increase the number of people who read your blog. According to the most recent LinkedIn figures, LinkedIn has more than 500 million subscribers, with 250 million of them participating on the site every month. These figures speak volumes about the visibility and scope you might achieve if you focused on LinkedIn blogging.
What’s the better part?
It is open to publication on the website. To increase your visibility, you don’t need to buy a domain name, pay for advertisements, or do something else; all you have to do is sign up for an account and start posting content and making contacts.
LinkedIn users are still searching for more knowledge about their business or specialty, so you have the chance to demonstrate your experience and establish yourself as an expert in your profession. LinkedIn is all about creating partnerships, and the only way to do that is to have actual value to your connections.
You may also directly post material on LinkedIn, just as you can on your blogging site, and you can upload your blog posts as well. It means you can use LinkedIn to push more traffic to your blog and create more leads.
You will draw many people interested in what you have to say, and they would be compelled to visit your blog and hear more about you after reading a couple of the website’s high-quality articles. Your contacts will be notified once you post a new blog, ensuring they never miss out on your fantastic material.
Sharing is also loving on LinkedIn. If your contacts find your articles essential and informative, they will share them with their audiences, further expanding your scope. Their links can then read and post them, as well as visit your blog. As a result, using LinkedIn as a blogging tool is an ability you can take advantage of.